Social Media Analytics Blog

Instagram is a highly visual, highly relatable platform from which marketers can show consumers what they’ve got.  Instagram’s visual nature is what makes it attractive to its users, who can share photos among each other as well as anyone else who uses the platform.  It also makes spreading awareness to different types of brands, products and services extremely easy. [...]

This weekly Social Media Measurement News gives you a peek into what we’re reading!  This week we’re looking at content marketing mistakes, new geographic features and more! -Check out these content marketing trial and error mistakes on Social Media Today and learn how you can avoid them in your campaign. http://socialmediatoday.com/contentmoney/1469321/trial-error-especially-error-content-marketing -Here’s a post from [...]

The Revolution The world is going through a revolution.  At least that’s what marketing and leadership strategist David Meerman Scott says.  David is a veteran to the publishing business and has been involved with several publishing companies prior to the Web. “I was able to understand all of this good, cool stuff about how to [...]

This weekly Social Media Analytics News gives you a peek into what we’re reading! This week we’re looking at successful campaigns, Tumblr and more! -We’re starting off with this post from Social Media Today describing a Lowe’s social media campaign. http://socialmediatoday.com/jonthomas/1448666/difference-between-fun-and-useful-content-social-sharing -Here’s a post from Likeable that shows reasons why brands should start taking advantage of Tumblr. [...]

Over at Switch Reports, we’ve been talking to social media experts from all over the place.  These experts have ranged from social media consultants to investors to marketers, all of whom have built their professional careers from the ground up and have years of experience in their fields. We learned all about some awesome social [...]

This weekly Social Media Measurement News gives you a peek into what we’re reading! This week we’re looking at how brands should be using Pinterest, brands as publishers and more! -First on our list is a Search Engine Watch post about what some brands are lacking on their Pinterest pages.  Read about it here: http://searchenginewatch.com/article/2265862/Pinterest-Fail-70-of-Brand-Engagement-is-Generated-by-Users-Study [...]

This weekly Social Media Analytics News gives you a peek into what we’re reading! This week we’re reading about Google+ Hangouts, brand superfans and more! -We’re kicking off this week’s News with this post from CopyBlogger.com about building an audience using Hangouts from Google+.  Check it out here: http://www.copyblogger.com/google-hangouts-audience/ -Check out this article posted on [...]

This weekly Social Media Measurement News gives you a peek into what we’re reading!  This week we’re looking at tracking codes, Twitter updates and more! -Read this article from Social Media Today that explains how to use tracking codes with share buttons. http://socialmediatoday.com/alex-smith/1393856/how-use-tracking-codes-define-value-social-media-sharing-buttons?utm_source=feedly&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29 -Feeling science-y?  Check out this post from Search Engine Land that gives [...]

Facebook contests seem to be all the rage in social media marketing right now.  Contests bring awareness to brands and increase Likes and engagement from users.  Here are a few examples of different types of Facebook contests that we love. 1. Axe’s Photo Caption Contest Facebook photo caption contests tend to grab a lot of [...]