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Sharing quality content online is important to your brand, your readers, and your reputation.  By using a select few social media management tools we can save time and work on making that incredible content better.

When you’re on lots of social media sites, and strapped for time, there are automated ways of distributing content instantly to your followers and fans.

Here are two little known social media management tools that help automate the distribution of your content out to your readers that we use everyday.

1. Buffer App

Buffer App is a program that allows you to share content, statuses and other posts over multiple social media sites at once (Twitter, Facebook and LinkedIn), and the best part?  You can set the time that you want each post to be sent and create a schedule so that specific content is posted automatically for the time that you set it.  This adds efficiency and convenience when managing social media, so that more people will see your posts because they are constantly being updated throughout the day.

How Does Buffer App Work?

Buffer App is a social media management tool that was designed to help its users be more efficient in sharing their content and other content they find inspiring and helpful. 

Here’s how to get started:

• Register online and enter the details of your Twitter, Facebook or LinkedIn account.
• Once you’re logged in, you can go to “settings” and create a schedule that tells Buffer App when to post certain items.
• When you start writing or finding things online that you’d like to share, use the Buffer App icon.  It will automatically shorten the URL for you and add the name and description of the post.
• For even better results, tag the person who originally wrote the post (if it wasn’t you).  You might get a few more shares!

The Details:

There are a couple of different versions of Buffer App.  We’ve laid them out for you so you can decide on the best way to share your content online!  Here they are:

1. The Free Version: The free Buffer App allows you to add one Twitter account and one Facebook account.  You can keep a maximum of 10 posts in your buffer to be sent out later.  This is a good version to start with and test out.
2. The Paid Version: For 10 bucks a month, you can keep as many posts in your buffer as you like.  You can also add up to 12 accounts, which is convenient if you have more than one Twitter, Facebook or LinkedIn account.  Another bonus to the paid version is that two of your colleagues can help manage your buffer when you don’t have time to post.

2. The WordPress Tweet Old Post Plugin

If you’re looking to keep promoting and sharing your old posts, WordPress’s Tweet Old Post Plugin is a smart social media tool to keep in mind.  This tool drives more traffic to your posts using Twitter.  By sharing your old posts through Twitter, your new followers are exposed to your older content and can help drive more traffic.

Image from: Google

How Does Tweet Old Post Work?

Tweet Old Post connects to your Twitter account and tweets links to your old blog posts at intervals that set ahead of time.  It’s another time-saver for days when you don’t have time to manage your tweets. 

Here’s how to start using the Tweet Old Post plugin:

-   Install the plugin.  There are two views to choose from: Tweet Old Posts, or Exclude Posts.

-   Then connect your Twitter account by following the instructions.  Once you’re all set up, you have a ton of options and settings to choose from.  Here are a few examples: Tweet title only, body only, or both; Use a URL shortener; Use hashtags; Set a minimum time interval between tweets; Minimum and maximum age of posts to tweet and Omitting any categories.

The Details:

The Tweet Old Post plugin is a free social media management tool, and it works best when promoting your own content, not someone else’s (That’s what Buffer App is for!).

1. Categories: You can chose which categories you’d like the plugin to choose your old posts from, as well as the categories you’d like it to omit.  This is especially important when you’re only trying to get across specific content, or content that doesn’t require timeliness.
2. Set intervals: By setting your Tweet Old Post plugin to tweet at certain intervals, your content will be going out even when you’re sleeping or working on other projects.  How convenient!

These little known social media management tools can save you a great deal of time, even when you want to share lots of content at once.  What other tools do you use to automate your social media accounts?  Share it with us below!